What do we mean by selling? (A post for writers, not salespeople)

There is so much ‘advice’ chucked about willy-nilly on how to sell books, none of which I have ever found the slightest bit realistic. This the sensible kind of advice we should all heed.


This post is targeted at writers who want to know more about the process of selling. I originally wrote it for the ALLi Blog, but at 2,800 words it was about 2,300 longer than it should have been so I’ve put a summary there – this is the original.

I’ve been a salesman most of my working life. The first book I ever published (in 1990) was Managing the High Tech Salesforce; last year I published The International Sales Handbook. I use the word “salesman” with pride. When the phone rings and the person at the other end begins with, ‘Let me say at the outset, I’m not trying to sell you anything,’ and it’s obvious that s/he in fact is trying to do exactly that, my response is, ‘Never say that to a salesperson.’ The reason some people try that line is because they think there’s something…

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Jane Dougherty

I used to do lots of things I didn't much enjoy. Now I am officially a writer. It's what I always wanted to be.

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