As you probably all know, since I’ve been shouting about it enough, Finch Books ha been running a promotion on The Pathfinders series. It’s five days since the BookBub feature, which sent the first volume, Abomination, to number one in the US and Australia in Teen Science Fiction and Teen Time Travel and Adventure categories, where Hunger Games and Harry Potter hang out. The glory lasted two whole days before the big boys and girls took the top place back again, but it was a big wonderful experience.
It has been my theory (not original) that you absolutely have to pay for advertising if you want to sell your book. No matter how good it is, if it isn’t visible, nobody except family and friends will buy it. One of the democratising effects of self-publishing has been to give readers a stupifyingly huge choice of books, available in one click, as they say. How do you wade through 30 million plus books? Short answer—you don’t. You skip through the tiny sample Amazon gives you easy access to.
The whole of The Pathfinders series has been available since last September. The first volume, despite a clutch of excellent reviews, attractive cover and a proper publisher behind it, was lingering in the doldrums, and the sequels hadn’t taken off at all. Finch Books was going through a very rocky and doubtful start, which put marketing on hold. It looks as though the teething problems are over and we’re back with a vengeance.
Advertising put Abomination up there on the front page, and with a bit of luck it will hang about a while among the first pages where it is likely to be noticed by a casual browser. The sequels have started selling too, which is wonderful. Advertising is essential, but reviews are a must too, which brings me to the point of this post. If you have read Abomination and enjoyed it, I’m offering review copies of the second and third volumes. Please get in touch through the contact form with your email address and I’ll send you one (epub or pdf).
Meanwhile, the promotion continues if you’re keen to get into the series.